Get Your ‘Green’ Card

Discover Financial Services Issues Biodegradable Credit Card

Due to a more environmentally conscious society, the 'green' movement to protect our environment from the effects of global climate change has been gaining momentum for over a decade. Trees and lavish gardens dot the tops of city skyscrapers, and innovative waste reduction techniques and the emergence of clean burning energy sources are all prime examples of how climate awareness has made an impact in the business world.

Now, even that shiny plastic in your wallet is joining the party.

Pioneering the movement

"The biodegradable Discover Card is another way for environmentally conscious consumers to do their part to help protect our planet," said Kelly Tufts, director of marketing, planning & strategy at Discover Financial Services.

He’s not lying; it's a revolutionary design. Comprised of mostly PVC material, this card will spare you any worries if you or a loved one realize that they forgot to cut up their card before throwing it out. 99% of the plastic in these Discover cards is absorbed after being dumped in a landfill and being exposed to the conditions that are present there.

Once the card is disposed, it begins to break down in basic substances such as soil, compost, and water. In addition to these natural elements, microorganisms, such as many forms of bacteria that thrive in the landfills, also do their part in breaking down the card so it will literally disappear into thin air - and this time for the better.

What’s the indicator? You’ll know your Discover card is one of the 'green' varieties if it has a biodegradable symbol on it.

Discover adding to stellar customer reputation

The release of this revolutionary card will undoubtedly boost the already high standing in consumers' eyes of the company and their financial services. In fact, Discover is ranked #1 in customer loyalty among all leading credit card companies. Offering a wide range of cards suitable for students, businessmen and women, and people of all ages and credit standings, Discover looks to add to its portfolio and gain some ground on its competitors with the groundbreaking release of this new product.